We built Swipehouse as a way for brands to connect with TikTokers. We've worked with soft goods, food, software, crypto, compliance, game, and almost every other category of company.
To get started with Swipehouse, first create your account. Then, you can create a campaign. Add details like how you want your product to be filmed, or whether you're shipping the creator product. Once you submit your campaign, we will review it and then post it for creators to apply to. We will notify you when your campaign is posted.
Creators will then see your deal and apply to film with you. You can then go through their profiles and decide who you want to film with, messaging them with any questions. There is no minimum or maximum number of creators you need to film with— we just ask that you accept or reject every applicant who applies.
Once you accept a creator application, they will be notified that they have been selected and are given around a week or two to film. You'll want to send a message to those you've approved to make sure you're aligned on how the video should look. You will be notified when they upload their video. If they do not upload a video, you do not have to pay them.
Once you receive the video, you can request some revisions. If you don't like the video after the creator made the revisions, you are still required to pay them, mostly out of respect for their time— make sure you start with creators you're excited about. Once you approve their video, your card will be charged and they will be paid through Stripe. After the creator films, you can use the video on different platforms, it is yours.
Our two main campaigns we offer right now are User Generated Content (UGC) or Post campaigns. In UGC campaigns, the creator will film the content but not post it to TikTok. We see a lot of brands use this campaign type to get content for ads on Instagram or Facebook. This is a great option when you don't necessarily want to be in front of a specific creators' audience but still want content from them.
The other campaign type we offer is the Post campaign. The creator will film the content, then post the content on their channel. You'll also be able to use the video they submit on other platforms, e.g. for Facebook ads.
We have nearly 20,000 creators with over a billion combined followers, including some of the biggest names on TikTok.
The only time you pay is when you approve a creator and have them make you a video. In all cases, you set your own price per video. That said, to get your deal approved and have it be competitive, we presently recommend putting down a price of $130 for UGC videos and a $135 base price for post videos. With post campaigns, you pay a base price plus a follower adjustment. This is so that we can make a deal attractive whether you have 100k followers or you're a smaller creator. Right now we charge $2/20k followers, and an additional $1/20k followers if "link in bio" is requested. This means that in a post campaign, you would pay $4 more for a creator with 100k followers than one with 60k followers, or $6 if you also require them to keep a link in their bio for a few days.
You can also negotiate individual prices with creators after they apply for your deal. Of the amount you pay, 80% goes to the creator, the rest is used to cover transaction fees and keep the platform running. If you move your payments off-platform, we may stop your campaigns and block you from creating new ones, as well as block the creator from being able to apply for future deals.
TikTok is famous for making things go viral. With that virality, however, comes variability. We've seen outcomes from duds to 1,000,000+ installs. With that in mind, we set Swipehouse up where it's easy for brands to experiment both in pricing and TikTok content.
We've worked with over 100 companies getting their TikTok campaigns approved. Across these companies, we see over 30% launch additional campaigns with increased budgets.
The approval timeline varies based on the backlog of deal applications we receive, but you can expect your campaign to be approved in a week or two at most.
We are one of the first companies approved to use the TikTok API and are an official TikTok partner. That said, the API doesn't presently provide more in depth analytics than that what is publicly listed on TikTok (likes, shares, etc). What we suggest if you want more in depth tracking is after a creator posts a video, have them send a screenshot of their analytics from that post via our dashboard.
The best advice for influencer marketing in general is to try and find creators and audiences that connect and align with your product. The best ads don't feel like ads but discoveries. If you can make the ad feel authentic or something that a creator actually connects with, you're in an amazing place. The metric we've found that matters most with Tiktok is shares.
Send us an email [email protected]
Or, just launch into creating a campaign :) our dashboard will guide you through the process.